Net Present Consulting
Between the strategy deck and the ad account, something gets lost.
Consultants hand you a plan and leave. Agencies run your ads but won't think about your business. Net Present does both — the research, the strategy, and the execution — so nothing falls through the gap.
The Problem
Most organizations don't fall behind on marketing because they lack effort. They fall behind because the pieces don't connect. The paid campaigns aren't talking to the CRM. The analytics track everything except what matters. Someone's optimizing toward the wrong number, and no one senior enough is watching the whole picture. The organizations that get this right usually have Fortune 500 budgets and in-house teams to match. Everyone else is told to just run Google and Meta and hope for the best. We know that's a solvable problem. The rigour large companies pay a fortune for should be within reach of the organizations that need it most.
What we do
Research & Intelligence We find out what's actually true — how your audience decides, how you show up in an AI-driven search landscape, and what the data says before anyone acts on it. Evidence, not assumptions.
Strategic Marketing Orchestration We make sure every part of your marketing is working together and pointed at growth. We execute it ourselves or bring in and manage the right specialists. Strategy and execution, under one roof.
Advisory & Coaching For founders and leaders building marketing capability from the ground up. We help you find the next step, and coach your team so the capability stays after we're gone.
Who we work with
Marketing isn't one thing. A nonprofit measures donor retention. A startup lives or dies by acquisition cost and product-market fit. A growing business is chasing qualified leads. We speak each of those languages, and we build the strategy around the metrics that actually matter to you.
Proof
+71% ROAS improvement, incrementality testing +150% YoY qualified lead growth +32% membership revenue growth $37M annual media portfolio managed
Past work spans BC Children's Hospital, the Canadian Museum of History, Vancouver Art Gallery, Luminato, Windsor Symphony Orchestra, Rivian, Uber, BCIT, and UBC.